Sustainability

The Whale is built on a deep respect for nature and an unwavering commitment to creating a positive impact on both the environment and society. By sharing knowledge, insights and information on the issues shaping our collective future — and the future of our oceans — we strive to inspire awareness about the importance of protecting the oceans. Moreover, we are working a create a culture of engagement and responsible attitudes among our suppliers, partners, stakeholders and guests.

Three people stand indoors pointing at a large wall mural of a gray whale and smaller marine animals on blue panels.

We support the United Nations Sustainable Development Goals, with a particular focus on ocean conservation. The Whale works actively to achieve Goal 14, Life Below Water, while also contributing to other sustainability goals. Our ambitions, objectives and measures are outlined in our sustainability strategy.

We take our role in society seriously and continuously work to minimise our environmental footprint, strengthen local value creation and maintain high ethical standards in pursuit of our sustainability goals. Below, we outline how we actively embrace our social responsibility and contribute to achieving positive environmental, social and economic development.

OUR SOCIAL RESPONSIBILITY

The Whale aims to create the most meaningful encounters between people and whales. Through engaging and immersive experiences, we inspire visitors to protect our oceans and help safeguard a healthy future for whales. We strive to deepen understanding of the vital connection between humans and nature, with particular emphasis on children and young people. By sharing the latest research on whales and marine ecosystems, we contribute to making this knowledge accessible and relevant to everyone.

The Whale will be an important cultural arena for the local community. By hosting exhibitions, concerts and a wide range of events, we will enrich local cultural life and contribute to raising the quality of life in the region. The centre will serve as a vibrant meeting place where residents and visitors alike can connect, engage in meaningful dialogue and participate in inspiring experiences.

The Whale creates positive ripple effects for Andøy and the surrounding region, which contributes to the development of sustainable, year-round tourism. The attraction generates employment both directly and indirectly, while strengthening local value creation for accommodation, dining, transport, retail and activity providers. We support long-term, sustainable destination development by taking part in local and regional projects and networks.

Two adults and a child in a museum look at a large illuminated anatomical heart model with specimen jars behind them.

RESPONSIBLE TOURISM

The Whale operates with deep respect for nature, people and the local community. To us, sustainability means taking responsibility - environmentally, socially and economically – so we can create meaningful experiences now without compromising the ability of future generations to thrive.

  • Environmental awareness: We work to minimise our environmental footprint through energy-efficient operations, emission reductions, responsible maintenance practices, and by promoting recycling and the use of sustainable materials.
  • Social responsibility: We aim to create attractive workplaces and promote a positive working environment with fair working conditions, diversity and inclusion. We emphasise skills development and contribute to activities, experiences and quality of life in the local community.
  • Economic responsibility: We ensure long-term viability through sound financial management, responsible investments in the development of products and services, and a strong focus on cost efficiency.

REQUIREMENTS FOR SUPPLIERS AND PARTNERS

To ensure that sustainable principles are maintained throughout our value chain, The Whale sets clear and consistent expectations for our suppliers and partners. We prioritise collaboration with those that share our commitment to environmental stewardship, social responsibility and the well-being of local communities. We expect our partners to:

  • Comply with applicable laws and ethical guidelines
  • Work to reduce environmental impact
  • Respect fundamental human rights and provide decent working conditions
  • Contribute to local value creation where possible and be able to document sustainable choices in their operations, products or services.

If sustainability-related dilemmas arise, we proactively seek insight and dialogue to understand how challenges are being addressed and to ensure that our collaborations remain committed to our values and standards.

A SUSTAINABLE GUEST JOURNEY

We aim to facilitate experiences that create a positive and lasting impact – for both the environment and the local community – while offering our guests meaningful and inspiring visits. To achieve this, we have implemented measures such as:

  • Digital information and ticketing solutions, including digital payment options
  • Collaboration with local operators to strengthen sustainable tourism and support the local community
  • Knowledge sharing and training on sustainability for staff and visitors
  • A locally sourced, sustainable food and beverage concept based on quality
  • A handpicked selection of sustainable products in our shop and the use of certified suppliers and inspiration and facilitation to help guests make sustainable choices during their visit.
Two visitors stand in a dark exhibition space, viewing a glowing blue interactive light installation on a wall.

How you can contribute

Even small choices by our visitors can have a meaningful impact. You can help by:

  • Choosing environmentally friendly transport options whenever possible
  • Respecting nature and following recommendations during your visit
  • Sorting waste and keeping the area clean and using digital tickets to reduce paper waste

Thank you for helping us create a more sustainable tourism experience.